Built her Studio

The Studio
Journal

Behind the build. Honest insights on niche sites, passive income, and what it actually takes to buy and grow a digital property in 2026.

All Posts

Buying a Site

What to look for before you buy a niche site — the honest version

Everyone talks about traffic and revenue. Here's what you can't see in a Flippa listing and why it matters more than the numbers.

Read 6 min
Behind the Build

How I pick a niche before I build — my actual process

It's not about finding the perfect niche. It's about finding a niche that's boring enough to be ignored and interesting enough to be useful.

Coming Soon 5 min
Growing Your Site

Pinterest is still the most underrated traffic source for niche sites

I said what I said. For women's lifestyle, beauty, and tool sites Pinterest is still printing free traffic in 2026. Here's the exact strategy.

Coming Soon 7 min
Passive Income

Mediavine Journey vs AdSense — when to switch and why

The moment you qualify for Mediavine Journey you should apply. Here's the math that makes it obvious and what to expect after the switch.

Coming Soon 5 min
Buying a Site

Why I use Escrow.com for every single transaction — no exceptions

One story about a website sale gone wrong is all it takes to understand why escrow isn't optional. Here's how it works and why it protects you.

Coming Soon 4 min
Behind the Build

Design is the differentiator — why pretty sites sell faster

Most niche sites look like they were built in 2014. That's the opportunity. Here's why design is the most undervalued asset in a site flip.

Coming Soon 5 min